What is The Happiness Project?

On this page you will find a collection of useful research and study about Happiness

If you have a piece of research and would like to see it published here please let us know. We can feature it to the wider audience and gain exposure.

World of Brands & Consumers

Working in partnership with AutoTrader, Join the Dots re-defined digital excellence by using consumer happiness and associated trends as the bedrock to uncover and define what the “best online experience” looks like today.
WARC

TalkTalk’s customers were unhappy with their speeds, meaning low satisfaction and a high churn rate – TalkTalk needed to convince them that fibre was the right product for them to make them happy.
WARC

Hagkaup Smaralind: Happy Shopping! Hagkaup, the Icelandic supermarket retailer, wanted to offer consumers “happy shopping”, by positioning itself as more of a department store with curated product stories within the smaller footprint.
WARC

Heath & Heather: Health and happiness in a teacup. Heath & Heather, a tea brand, grew market share and sales in the UK by launching new packaging that featured botanical imagery and colour-coded themes to promote the natural Britishness of the brand.
WARC

B&Q welcomes spring with a bloomin’ lovely outdoor and print campaign. While one ad claims that “happiness does grow on trees, and windowsills”, another reads “2,000 natural highs”, in reference to the size of B&Q’s plant range.
Campaign

In a sea of wellness apps claiming to improve your mind, body and soul, CR investigates trends in branding and design to discover what’s helping people feel good and happy. You can’t spell ‘happiness’ without ‘app’, but are health and wellness apps the key to a positive life?
Creative Review

Behavioural Research

Three key factors in keeping customers happy. With consumers growing ever more demanding, technology constantly developing, and competition for share of wallet continuing to rise, brands across every consumer-facing sector need to ensure they offer a top-notch customer experience to avoid being overtaken by better-prepared competitors.

Inspired by old video games and the Wizard of Oz, James Molle takes his protagonist on an adventure towards happiness in this charming animation.
Creative Review

The subject of Happiness, and asking creatives to tell us about the projects they’ve most enjoyed working on. One creative made a film and at the time was going through a period of depression and anxiety, and it’s also about loneliness and older people.
Creative Review

How to dance your way to health – and happiness. Dancing triggers endorphins, but it goes deeper than that. Music can evoke feelings of happiness – and moving to music deepens these feelings as we embody the joy.
Financial Times

Can We Be Happier? — yes, but it’s not about wealth or GDP. At an individual level, mental health, relationships and the quality of one’s work are more important than wealth according to research by Richard Layard, at the London School of Economics.
Financial Times

Analysis shows people are happier than when the first lockdown was imposed last March. Britons have responded to the coronavirus pandemic by embracing a “new normal” lifestyle that for many involves waking up later, hours of video calls, and an appreciation for domestic holidays, according to Financial Times analysis of real-time data.
Financial Times

The podcast that shows us how to be happy. The Happiness Lab uses evidence rather than platitudes to tackle this elusive topic and shows how our understanding and expectations around happiness are often wrong. The programme expertly blends scientific research with human stories.
Financial Times

Advertising

Coffee is the secret of health and happiness.A study announced this week, part-funded by the British Heart Foundation and conducted by researchers at the Queen Mary University of London, found that even drinking up to 25 cups of coffee a day was no more likely to cause a stiffening of arteries than drinking no coffee at all.
Financial Times

creative insight

Why Magazines are re-embracing Happiness. Published out of Barcelona, Perdiz is a bilingual magazine that’s all about people and the things that make them happy. Founder Marta Puigdemasa read a study in the British Medical Journal that said if you surround yourself with happy people you are more likely to be happier, so I thought why not make a magazine about it.
Creative Review

How the Smiley made Happiness cool. The first ‘official’ version of the cheery yellow and black symbol we’ve all come to know and love, was created by French journalist Franklin Loufrani whose idea was to make people happier, to smile more and to be more positive.
Creative Review

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