Well, it’s been a tough old year for the Market Research community, our clients and consumers alike, and we believe that the best way for us all to thrive – in business and personally – is to focus on what it is that’s making people happy, because that drives creativity, innovation and then economic growth.

In Britain, and around the world, people have already shown great resolve and creativity to find happiness in these ‘unprecedented times’. By unearthing and amplifying this ingenuity, we believe that we can:

• help brand owners give consumers more of what they want;
• bring MR industry knowledge of happiness to an even wider audience;
• encourage first-time business owners in their creative ventures;
• stimulate innovation in small and large businesses.